Good post. We just heard the feedburner guys give a talk and they said it is really important to know the things you are and the things you aren't. That way you can really drive the product to only work towards what you are. your post seems to reiterate that idea, while pointing out what the 3 primary focuses for Lijit are. I think we still need to really figure out and narrow our focus to something we can really be the best at.
For me the best part of Lijit is the cross promotional traffic. I want people to be able to see posts I have made on multiple blogs, flickr photos, youtube, etc but would never take the time to build a searchable index myself. That has always been the most interesting feature of Lijit to me, that it provides a one stop place to seek out anything I have really worked on.
GeekMommy
· 1 year ago
Now see, after reading that, I get it a lot better. What I don't know that I understand is the phrase "publisher advocacy" - it seems so abstract. When I read the 3 reasons, I think "aha!" but the phrase itself draws a big, blank picture.
I don't know - maybe it's the word advocate - I think of someone doing something on someone else's behalf... rather than working in conjunction with them.
Still - Lijit rocks - and I can see where explaining it to this level converts a lot of folks. Because there's nothing worse than driving traffic away from your own site because someone can't instantly find what they know is there *somewhere*.
Great post.
Erin, Queen of Spain
· 1 year ago
It comes through. The simple fact that you put ME first comes through in everything. Which is why it's not hard to use/talk about Lijit :)
Matt Rissell
· 1 year ago
Brilliant! I appreciate your transparency and truth that you display about Publishers and the advocacy thereof...
Jijit appears to be at the right place at the right time.
Matt
Micah Baldwin
· 1 year ago
@geekmommy I am not sure if there is a better word. We are trying to work on behalf of the publisher to create a better search experience, provide value, etc.
Would love to hear your thoughts on a better word...
Meg
· 1 year ago
Often the high-level discussion of content and publishing seems to drift away from the tone of what I do on a public level online. To have content you can monetize or optimize, there has to be some semblance of a focus, rather than just a body of work that "recommends" or "suggests" quality... which is my calling card, hopefully. I wonder how advocacy either way can improve the health of a site like mine.
brianlburns
· 1 year ago
Good stuff, Micah. Nice to get a behind-the-scenes look at Lijit (and your purpose there). Inspired me to write a related post on the Villij blog: http://www.villij.com/ourblog/?p=38
noor123
· 3 months ago
what is a publisher in the music industry?
Club Penguin Cheats
· 3 months ago
That way you can really drive the product to only work towards what you are. your post seems to reiterate that idea, while pointing out what the 3 primary focuses for Lijit are. I think we still need to really figure out and narrow our focus to something we can really be the best at.
All Comments
For me the best part of Lijit is the cross promotional traffic. I want people to be able to see posts I have made on multiple blogs, flickr photos, youtube, etc but would never take the time to build a searchable index myself. That has always been the most interesting feature of Lijit to me, that it provides a one stop place to seek out anything I have really worked on.
What I don't know that I understand is the phrase "publisher advocacy" - it seems so abstract.
When I read the 3 reasons, I think "aha!" but the phrase itself draws a big, blank picture.
I don't know - maybe it's the word advocate - I think of someone doing something on someone else's behalf... rather than working in conjunction with them.
Still - Lijit rocks - and I can see where explaining it to this level converts a lot of folks. Because there's nothing worse than driving traffic away from your own site because someone can't instantly find what they know is there *somewhere*.
Great post.
Jijit appears to be at the right place at the right time.
Matt
Would love to hear your thoughts on a better word...